| 000 | 00738nam a2200253Ia 4500 | ||
|---|---|---|---|
| 003 | NUEO | ||
| 005 | 20260109153953.0 | ||
| 008 | 240420s9999 xx 000 0 und d | ||
| 020 | _a9780684864662 | ||
| 040 | _cNUEO | ||
| 050 | _aCOL HF 5415.5 .R87 2000 | ||
| 100 | _aRust, Roland T. | ||
| 245 | 0 |
_aDriving customer equity _bhoe customer lifetime value is reshaping corporate strategy |
|
| 260 |
_bThe Free Press; _c2000 _aNew York: |
||
| 300 |
_axii, 292 p. : _bill. ; _c24 cm. |
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| 365 | _b300 | ||
| 650 | _aCustomer services | ||
| 650 | _aCustomer relations | ||
| 650 | _aMarketing | ||
| 650 | _aStrategic planning | ||
| 700 | _aZeithaml, Valarie A. (author) | ||
| 700 | _aLemon, Katherine N. (author) | ||
| 942 |
_cBK _2lcc |
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| 999 |
_c5672 _d5672 |
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