| 000 | 00710nam a2200253Ia 4500 | ||
|---|---|---|---|
| 003 | NUEO | ||
| 005 | 20250312164427.0 | ||
| 008 | 240420s9999 xx 000 0 und d | ||
| 020 | _a0092471425 | ||
| 040 | _cNUEO | ||
| 050 | _aCOL HD 9980.5 .Z37 2003 | ||
| 100 | _aZiethaml, Valerie | ||
| 245 | 0 | _aServices marketing: integrating customer focus across the firm | |
| 250 | _a3rd ed. | ||
| 260 |
_bMcGraw-Hill Pub. _c2003 _aSingapore |
||
| 300 |
_axx, 668 pages: _c25 cm. |
||
| 365 | _b375 | ||
| 650 | _aService industries -- Marketing | ||
| 650 | _aCustomer services | ||
| 650 | _aMarketing | ||
| 650 | _aServices (Industries) -- Marketing | ||
| 700 | _aBitner, Mary Jo (author) | ||
| 942 |
_cBK _2lcc |
||
| 999 |
_c5206 _d5206 |
||