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1.
Services marketing: integrating customer focus across the firm by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore McGraw-Hill Pub. 2003
Availability: Items available for loan: NU East Ortigas (1)Collection, call number: COL HD 9980.5 .Z37 2003.

2.
Driving customer equity hoe customer lifetime value is reshaping corporate strategy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: The Free Press; 2000
Availability: Items available for loan: NU East Ortigas (1)Collection, call number: COL HF 5415.5 .R87 2000.

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