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1.
Soul trader: putting the heart back into your business by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Kogan Page Limited; 2012
Availability: Items available for loan: NU East Ortigas (1)Collection, call number: COL HF 5386 .Og37 2012.

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2.
Building a story brand: clarify your message so customer will listen by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Harper Collins Leadership; 2017
Availability: Items available for loan: NU East Ortigas (1)Collection, call number: COL HF 5415 .M22 2017.

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3.
Driving customer equity hoe customer lifetime value is reshaping corporate strategy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: The Free Press; 2000
Availability: Items available for loan: NU East Ortigas (1)Collection, call number: COL HF 5415.5 .R87 2000.

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4.
Nincompoopery: why your customer hate you and how to fix it by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Tennessee: Harper Collins Leadership; 2019
Availability: Items available for loan: NU East Ortigas (1)Collection, call number: COL HF 5415.5 .B73 2019.

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5.
Data storytelling in marketing: how to tell persuasive stories through data by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: United Kingdom: Kogan Page, 2024
Availability: Items available for loan: NU East Ortigas (1)Collection, call number: COL HF 5415.125 .F64 2024.

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6.
The interaction field: the revolutionary new way to create shared value for business, customers and society by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Public Affairs; 2020
Availability: Items available for loan: NU East Ortigas (2)Collection, call number: COL HD 60 .J63 2020, ...

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