TY  - BOOK
AU  - Florence, Caroline
TI  - Data storytelling in marketing: how to tell persuasive stories through data
SN  - 9781398615038
AV  - COL HF 5415.125 .F64 2024 
PY  - 2024///
CY  - United Kingdom
PB  - Kogan Page
KW  - Marketing--Data processing
KW  - Customer relations--Management--Data processing
KW  - Quantitative research
ER  -