Florence, Caroline <br/><br/>
Data storytelling in marketing: how to tell persuasive stories through data 

 - United Kingdom:  Kogan Page,  2024 
 - xxvi, 269 pages :   illus.;   24 cm. 
<br/><br/><label>ISBN: </label>9781398615038 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Data processing<br/>Customer relations--Management--Data processing<br/>Quantitative research
<br/><br/><label>LC Class. No.: </label>COL HF 5415.125 .F64 2024