TY  - BOOK
AU  - Rust, Roland T.
AU  - Zeithaml, Valarie A. (author)
AU  - Lemon, Katherine N. (author)
TI  - Driving customer equity: hoe customer lifetime value is reshaping corporate strategy
SN  - 9780684864662
AV  - COL HF 5415.5 .R87 2000 
PY  - 2000///
CY  - New York
PB  - The Free Press
KW  - Customer services
KW  - Customer relations
KW  - Marketing
KW  - Strategic planning
ER  -