Rust, Roland T. <br/><br/>
Driving customer equity  hoe customer lifetime value is reshaping corporate strategy 

 - New York:  The Free Press;  2000 
 - xii, 292 p. :    ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>9780684864662 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services<br/>Customer relations<br/>Marketing<br/>Strategic planning
<br/><br/><label>LC Class. No.: </label>COL HF 5415.5 .R87 2000