TY  - BOOK
AU  - French., Jeff
AU  - Reynolds, Lucy
AU  - Merritt, Rowena
TI  - Social marketing casebook
SN  - 978085702544
AV  - COL HF 5414 .F88 2011 
PY  - 2011///
CY  - Singapore
PB  - Sage Pub.
KW  - Social marketing
ER  -