Ziethaml, Valerie <br/><br/>
Services marketing: integrating customer focus across the firm 

 - 3rd ed. 
 - Singapore  McGraw-Hill Pub.  2003 
 - xx, 668 pages:  25 cm. 
<br/><br/><label>ISBN: </label>0092471425 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries -- Marketing<br/>Customer services<br/>Marketing<br/>Services (Industries) -- Marketing
<br/><br/><label>LC Class. No.: </label>COL HD 9980.5 .Z37 2003