TY  - BOOK
AU  - Cateora, Philip R.
AU  - Gilly, Mary C. (author)
AU  - Graham, John L. (author)
TI  - International Marketing
SN  - 9781260547870
AV  - COL HF 1416 .C28 2010  
PY  - 2010///
CY  - Singapore
PB  - McGraw-Hill 
KW  - International Marketing -- study and teaching
ER  -