TY  - BOOK
AU  - Doole Isobel
AU  - Lowe, Robin (author)
AU  - Kenyon, Alexandra J.  (author)
TI  - International marketing strategy
SN  - 1861522207
AV  - COL HF 1416 .D72 1994 
PY  - 1994///
CY  - London
PB  - ITP Press
KW  - Export marketing -- management
KW  - Export marketing -- management -- case studies
ER  -