TY  - BOOK
AU  - Miller, Donald
TI  - Building a story brand: clarify your message so customer will listen
SN  - 9781400201839
AV  - COL HF 5415 .M22 2017 
PY  - 2017///
CY  - New York
PB  - Harper Collins Leadership
KW  - Branding (Marketing)
KW  - Advertising--Brand name products
KW  - Product management
KW  - Marketing
KW  - Selling
KW  - Customer relations
ER  -