TY  - BOOK
AU  - Heath, Chip
AU  - Heath, Dan (author)
TI  - Made to sick: why some ideas survive and others die 
SN  - 97812982008
AV  - COL HM 1033 .H43 2008 
PY  - 2008///
CY  - New York
PB  - Random House
KW  - Social psychology
KW  - Contagion (Social psychology)
KW  - Context effects (Psychology)
ER  -