Heath, Chip <br/><br/>
Made to sick: why some ideas survive and others die  

 - New York:  Random House;  2008 
 - 322 pages:  21 cm. 
<br/><br/><label>ISBN: </label>97812982008 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social psychology<br/>Contagion (Social psychology)<br/>Context effects (Psychology)
<br/><br/><label>LC Class. No.: </label>COL HM 1033 .H43 2008