TY  - BOOK
AU  - Gupta, Suneel
AU  - Adler, Carlye (author)
TI  - Backable: the surprising truth behind what makes people take a chance on you
SN  - 9780316204736
AV  - COL HF 5718 .G86 2021 
PY  - 2021///
CY  - New York
PB  - Little, Brown and Company
KW  - Success in business--Psychological aspects
KW  - Business communication--Psychological aspects
KW  - Persuasion (Psychology)
KW  - Interpersonal relations
KW  - Marketing
ER  -