Gupta, Suneel <br/><br/>
Backable: the surprising truth behind what makes people take a chance on you 

 - New York:  Little, Brown and Company;  2021 
 - ix, 241 pages:  23 cm. 
<br/><br/><label>ISBN: </label>9780316204736 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Success in business--Psychological aspects<br/>Business communication--Psychological aspects<br/>Persuasion (Psychology)<br/>Interpersonal relations<br/>Marketing
<br/><br/><label>LC Class. No.: </label>COL HF 5718 .G86 2021