TY  - BOOK
AU  - Barthelemy, Jerome
TI  - Myths strategy: dispel the misconceptions and deliver a winning strategy
SN  - 9781398607828
AV  - COL HD 30.28 .B36 2023  
PY  - 2023///
CY  - New York
PB  - Kogan Page Limited
KW  - Strategic planning
KW  - Consumers' preferences
KW  - Industrial management--Technological innovations
KW  - Leadership
KW  - Success in business
ER  -