Smashvertising: how to crush your competition with Ads that buyers can't resist (Record no. 6509)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00711nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NUEO |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250924111905.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250924b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781632652065 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NUEO |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | COL HF 5822 .W47 2024 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Whitman, Drew Eric |
| 245 ## - TITLE STATEMENT | |
| Title | Smashvertising: how to crush your competition with Ads that buyers can't resist |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Newburyport: |
| Name of publisher, distributor, etc. | Career Press; |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | [unnumbered pages] : |
| Other physical details | illus.; |
| Dimensions | 19 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising--Psychological aspects |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing--Psychological aspects |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Self-help -- Communication & Social Skills |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising--Comic books, strips |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | NU East Ortigas | NU East Ortigas | BA Communication | 08/30/2025 | Purchased | 813.00 | COL HF 5822 .W47 2024 | NUEAS000003442 | 09/24/2025 | 09/24/2025 | Books |
