Driving customer equity (Record no. 5672)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00738nam a2200253Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NUEO |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260109153953.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240420s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780684864662 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NUEO |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | COL HF 5415.5 .R87 2000 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rust, Roland T. |
| 245 #0 - TITLE STATEMENT | |
| Title | Driving customer equity |
| Remainder of title | hoe customer lifetime value is reshaping corporate strategy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | The Free Press; |
| Date of publication, distribution, etc. | 2000 |
| Place of publication, distribution, etc. | New York: |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 292 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | 300 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer services |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer relations |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic planning |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Zeithaml, Valarie A. (author) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lemon, Katherine N. (author) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | NU East Ortigas | NU East Ortigas | General Circulation | 11/14/2023 | Purchased | 300.00 | COL HF 5415.5 .R87 2000 | NUEAS000002549 | 04/20/2024 | 04/20/2024 | Books |
