International Marketing (Record no. 5006)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00616nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NUEO |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250714111344.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240420s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781260547870 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NUEO |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | COL HF 1416 .C28 2010 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cateora, Philip R. |
| 245 #0 - TITLE STATEMENT | |
| Title | International Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | McGraw-Hill |
| Date of publication, distribution, etc. | 2010 |
| Place of publication, distribution, etc. | Singapore |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi, 711 pages: |
| Dimensions | 27 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | 430 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | International Marketing -- study and teaching |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gilly, Mary C. (author) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Graham, John L. (author) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | NU East Ortigas | NU East Ortigas | BS Management Accountancy | 10/11/2023 | Purchased | 430.00 | COL HF 1416 .C28 2010 | NUEAS000001883 | 04/20/2024 | 04/20/2024 | Books |
