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Data storytelling in marketing: how to tell persuasive stories through data

Florence, Caroline

Data storytelling in marketing: how to tell persuasive stories through data - United Kingdom: Kogan Page, 2024 - xxvi, 269 pages : illus.; 24 cm.

ISBN: 9781398615038

Subjects--Topical Terms:
Marketing--Data processing
Customer relations--Management--Data processing
Quantitative research

LC Class. No.: COL HF 5415.125 .F64 2024

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