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Audience: marketing in the age of subscribers, fans and followers

Rohrs, Jeffrey K.

Audience: marketing in the age of subscribers, fans and followers - Singapore Wiley & Sons Pub. 2014 - vii, 278 pages: 23 cm.

ISBN: 9781118732731

Subjects--Topical Terms:
Internet Marketing
Marketing
Digital Media

LC Class. No.: COL HF 5415.1265 .R73 2014

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