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Services marketing: integrating customer focus across the firm

Ziethaml, Valerie

Services marketing: integrating customer focus across the firm - 3rd ed. - Singapore McGraw-Hill Pub. 2003 - xx, 668 pages: 25 cm.

ISBN: 0092471425

Subjects--Topical Terms:
Service industries -- Marketing
Customer services
Marketing
Services (Industries) -- Marketing

LC Class. No.: COL HD 9980.5 .Z37 2003

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