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Made to sick: why some ideas survive and others die

Heath, Chip

Made to sick: why some ideas survive and others die - New York: Random House; 2008 - 322 pages: 21 cm.

ISBN: 97812982008

Subjects--Topical Terms:
Social psychology
Contagion (Social psychology)
Context effects (Psychology)

LC Class. No.: COL HM 1033 .H43 2008

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